Vitamino Color Radiance Colour Safe Shampoo

L'Oréal Professionnel's Serie Expert Vitamino Color shampoo is a colour safe shampoo that cleanses gently, allowing colour to last up to 8 weeks*. Coloured hair is 6* times shinier and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for the perfect salon coloured hair. Recommended for use together with Vitamino Colour Conditioner or Masque. 

BENEFITS OF VITAMINO COLOUR SAFE SHAMPOO 

Gently cleans 

This colour safe clarifying shampoo cleanses without stripping colour, allowing it to last up to 8 weeks

Enhances shine

Hair is more radiant and 6 times shinier following use

Contains Panthenol

Panthenol helps hair retain moisture and strengthens follicles, making the perfect addition to shampoo for colour treated hair which can often be damaged and dry following a lifting or colouring service

Contains Resveratrol

Resveratrol is an anti-oxidant that allows this colour protecting shampoo to ward against UV which can cause colour fading

*Instrumental test after application of shampoo & conditioner

COMMITMENT TO OUR PLANET WHILE DELIVERING A SHAMPOO FOR COLOUR TREATED HAIR 

At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.

100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics.

The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.